1299,00 €
By ordering this service, you get a professionally developed brand book for your company.
A brandbook is a tool that helps you understand the basics and principles that describe the foundation and visual world of a brand, as well as the rules for using its main elements. A guideline is its shortened version, containing the rules for the use and application of key elements of corporate identity.
The basic service includes the development of the new logo, a complete and unique guideline for your trade mark + brand description.
All work is coordinated with our marketing service, which will evaluate the correct selection of colour scheme, font size and perception of the target audience. We will tweak the logo to ensure you achieve the best possible result.
VAT 23% is included.
Building a brand is a serious step that makes sense to protect against counterfeiting from day one. For an additional fee we arrange registration of your trade mark with an European Intellectual Rights Property Office. Please decide whether you need to register your trademark before we start. We must check the database in advance, so as not to infringe third party copyrights and to go through the Fast Track procedure without surprises.
Guarantees you get from BusinessAds:
– We work until full approval of the final result.
– We are in touch at any time.
– You get guaranteed support upon completion of work.
Description
We will start by validating and developing the positioning of your brand image based on the Censydiam methodology. So your brand will form the right message for your target audience from the very beginning.
How specifically and thoroughly you answer the questions will determine how quickly you and I can start speaking the same language to get the job done as quickly and efficiently as possible.
If you have no idea what you really need, or have any other questions, just email or WhatsApp us and we’ll chat about your project.
By the way, what is the difference between a guideline and a brandbook, and which service will suit you best, you will find on the page Brand Identity .
The basic service includes the development of a complete and unique guideline.
Brandbook creation includes all services to create the visual component of the brand, namely:
- Logo block
- Basic versions of the logo block
- Extra logo block versions
- B/W or inverse version of the logo block
- Logo block security field description
- Logo block scaling description
- Inadmissible use of the logo block description
- Placing logo block on background
- Favicon
- Brand palette
- Brand fonts
- Rules of typography
- Rules of using colours in advertising layouts
- Applying corporate identity in social networks
- Corporate pattern
- Branded element
- Visualisation of the corporate element on a medium (e.g. business card, letterhead, folder, notepad, envelope).
- Visualisation of TM identity use (like on a business card, souvenirs. More complex items, e.g. company colouring of cars or signage design are available on individual request)
etc.
In addition to the visual component, the service includes a FULL package to create your new brand:
- New logo creation (our experience shows that creating a description on the basis of an already ready-made logo makes no sense due to inconsistency of marketing and designer’s work)
- Full brand description
- Preparation of the document for printing in a printing house (if necessary)
Generally, 90% of the customers are satisfied with this package. If you need anything extra, please describe in as much detail as possible what you want to end up with. Together with you we will draw up a detailed terms of reference and issue detailed quotation.
Before we start, please send us:
- Market research (if available).
- Your logo (if available),
- Corporate font and corporate colours,
- Slogan, motto or tagline (if available).
- Any visual materials you would like to see in your brand book.
- List the branded media you need to visualise the brand.
- Specify the language in which the document will be created.
Type: Brand identity
Scope of work: PDF, source page layouts in psd or ai format.
Volume: individually.
Time: up to 1 month
Optional services: Trade mark registration with EUIPO/WIPO according to Fast Track procedure
