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What Is A Chatbot? What it's for?

Imagine a chatbot, a virtual sales assistant that works around the clock and can take orders, answer questions, and even help with product selection.

A chat bot is a software assistant that can communicate with people via text messages. This is your virtual sales assistant that works without salary, around the clock and can take orders, answer questions, and even help with product selection.

The simplest versions can be created in Telegram or WhatsApp to create surveys, answer customer questions. More advanced ones, based on artificial intelligence, can talk to the client in any language, answer non-standard questions. Such chatbots can be trained on the details of your product. It can become a receptionist at a hairdressing salon or even a real estate agency.

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Facebook has released a lot of data that proves the value of bots to businesses:
– 2 billion messages are sent between people and businesses every month
– 56% of people would rather send a message than call customer service
– 53% of people are more likely to make purchases with businesses they can send a message to

Most people who send messages to businesses say that being able to send a message to a business helps them feel more confident in the brand.

Customers can write to the chatbot on your website or messenger at any time of the day or night, and the chatbot will instantly answer their questions. For example, they can ask about prices, types of cakes, ingredients or delivery times and the chatbot will give them the information they need right away.

If the customer is ready to place an order, the chatbot will help them to form it: choose product specifications, make the purchase and delivery . Then all the details of the order will instantly flow into your accounting system, and you can start forming the dispatch of the goods to the customer.

A chatbot can also help you with promoting your business. For example, it can tell customers about your new products, special offers or promotions.

Once the customer receives their order, the chatbot can ask them to leave a review, which will help you gather feedback and improve your services.

FEATURES

Four Points Why You Should Consider A Chatbot Solution

24/7 Availability

Your business is always available to customers, which increases the chances of sales

Process Automation

Simple queries such as product information or purchasing procedure can be automated, reducing the workload of employees

Customer Personalisation

Bots can analyse customer preferences and suggest products or services that best suit their needs

Lead Generation

Through interactive surveys or forms, bots can collect contact details of potential customers for further interaction
FIVE EXAMPLES

How Chat Bot Can Help In Different Situations

01

On Facebook

Imagine you have a Facebook page for your shop or cafe. A customer sees the "Write" or "Order" button and clicks on it. At that moment, your chatbot starts communicating with him. It can talk about the products, find out what the customer needs, and even take the order.
02

On Instagram

If your business has an Instagram account, a chatbot comes in handy too. Suppose a customer sees your products or services in the feed and wants to know more. He can simply write to Direct (private messages) and instead of you checking messages and replying every time, the chatbot will do it for you. It can tell you about the product, its price, how to place an order and so on. If the customer decides to buy something, the bot can even take the order and let you know.
03

On Your Website

If you have a website, you can put such a programme there too. As soon as a person visits the site, the chatbot will offer help. It could be something like, "Hi, how can I help you?" The customer can ask questions and even place an order right through this chatbot.
04

If Your Business Is A Property Agency

A client who wants to rent a flat can immediately set a task - for example, a flat in the west of Warsaw. The chatbot will ask leading questions: for example, would a flat in a new building in the Ursus neighbourhood be suitable? The customer will be able to see all available options at a glance, learn about the flat's features, and even make an appointment for an inspection. In addition, the chatbot can briefly explain the specifics of the law if the client is from another country.
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05

If Your Business Is A Hair Salon

A chatbot can completely take over the online reception of your business. The customer can choose the time of the visit, the specific master, and the procedure you want. If a customer ever specifies his birthday, the chatbot will remind him in advance that the next anniversary is approaching and offer a discount for the holiday.
AND FINALLY...

Another Four Features To Run A Chatbot Solution

Instant Feedback

Bots provide a platform to collect feedback and complaints quickly, which helps improve service quality

Reduced Costs

Less needs to be spent on real-time customer support, allowing resources to be reallocated to other aspects of the business

Advertising Savings

Allows you to initiate repeat customer contact to increase the chances of additional sales. Also it reduces costs of advertising campaigns

Analytics and Multichannel

It collects data on customer behaviour for further analysis and optimisation of marketing campaigns. Integration with various platforms and social media
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DON'T FORGET THE HOLISTIC APPROACHDevelop Full Marketing Strategy

A chatbot is one of the solutions to optimise your online activity. But it doesn't make sense if your site is "lame", slow to load, or worse - not working properly.
We suggest you to approach the issues comprehensively. Every euro you invest in optimisation will pay off in increased sales.
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