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Product Usability and Appearance test

SKU: CP01-1

499,00 

By ordering this service, you will receive a detailed report on the state of your product, which we will form based on the opinion of a collected group of potential users of a given age. Opinion, as a rule, is formed on the basis of evaluation of opinions of at least 10-20 people.

Start with this step if you already provide services or produce products for sale.

Our method is based on the principle of applying the Likert scale and other reputable methodologies, including the experience of the Meyer Henschel Institute (Germany), which is one example of an organisation that specialises in testing products for older people.

Description

During an hour-long consultation you can get answers to your specific questions about printing and working on marketplaces.

You can find below an approximate list of your inquiries:

Package appearance
Evaluation of the overall appearance of the packaging, including colours, fonts and design. We check the size of the packaging, its colour scheme and how it looks on the shelf next to similar products. A scale of 1 to 10 is used, where 1 is unattractive and 10 is very attractive.
02
Informativeness
Evaluating the availability of product information on the packaging. We check whether the information is presented in a complete and understandable way for different categories of users. A scale from 1 to 10 is used.
03
Colour scheme
Evaluating the combination of colours on the packaging, how they are perceived and how they match the brand or product. A scale of 1 to 10 is used.
04
Ease of Opening
An assessment of how easily the package can be opened by target audience without additional tools. A scale of 1 to 10 is used.
05
Ease of storage
An assessment of how convenient it is to store the product in a given package. The shape and size of the package is taken into account. A scale of 1 to 10 is used.
06
Environmental Protection
An assessment of how well the packaging protects the product from moisture, light, air and other factors. A scale of 1 to 10 is used.
07
Wearability/carryability
An assessment of how comfortable it is to carry or carry the product in a given package. Consideration is given to the presence of handles, ears, and other features. A scale of 1 to 10 is used.
08
Resilience
An assessment of how resistant the package is to mechanical damage. A scale of 1 to 10 is used.
09
Reusability
An assessment of the extent to which the packaging can be reused or recycled. A scale of 1 to 10 is used.
10
Ergonomics
An assessment of the extent to which the packaging fulfils ergonomic requirements. It takes into account the ease of opening, closing and repeated use of the product by different categories of users. A scale of 1 to 10 is used.
11
Value of the information
An assessment of how useful the information on the packaging is to the consumer (e.g., instructions for use). A scale of 1 to 10 is used.
12
Brand identity
We rate how well the packaging is consistent with the overall style and values of the brand. A scale of 1 to 10 is used.
13
Conclusions

This is the most extensive stage of work – the study of your product and its position in comparison with competitors’ products.

After detailed testing, we prepare a list of our own comments and detailed recommendations for improvements to the product or service. Upon additional request, we can design you a package that will fully comply with the recommendations of marketers and will be favourably differentiated from competitors’ products.

Type: Test for one product of a service
Terms of testing: up to 2 weeks, depending on the product and available audience
Topic: Product Appearance

Needed for ordering:

– give us your product specimen and its description.
– give us as much detail as possible about your product’s target audience (or better yet, provide us with a market study that allows our experts to get an idea of your product or service and its consumers and markets).

The report can be provided in English, Russian or Polish.

You should be aware that your product may be damaged during testing. If you wish, we will return the product to you or dispose of it. As a result, you’ll get a comprehensive report on your package and service, and you’ll be able to decide what to do next.

We maintain absolute confidentiality of our customers and do not disclose the results of product testing and improvement steps to any third parties.

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    PROVISION OF SERVICES
    https://businesads.com/wp-content/uploads/2024/03/logo-bw.png
    Use messenger or contact form to get in touch with us. For billing questions please contact us by phone:
    OUR LOCATIONSWhere to find us?
    BusinessAds location
    Poland
    1 Canada Square, London E14 9XQ
    United Kingdom
    1 Canada Square, London E14 9XQ
    FOLLOW USOur Social links
    Follow Our Activities in Social Networks

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