Imagine an epic hero standing at a stone at the intersection of three roads. It is inscribed on the stone: “If you go to the left — you will lose your horse. If you go to the right — you will lose your life. If you go straight ahead — you will live, but you will forget yourself”.
Approximately such difficulties of choice are faced daily by any person starting a new startup. Everyone has the same difficulties. Where can I get an idea from? How much money do I need? How to find an investor? Which product will he prefer? But the most important thing is: how to find a buyer?…
Before I start describing the bumps in the process of maintaining an account, you need to start by mastering the absolute minimum of knowledge that is extremely necessary to start an activity. You cannot do anything without understanding how to choose a product, what price is acceptable for sales, and what offers should be rejected…
The countries of Europe and America have a lot of unified rules – customs clearance of goods or warehouse storage, but the tax systems differ radically. If you have encountered at least a little bit with the tax obligations of any of the EU countries, you know what we are talking about. But America in many ways looks like a “gray horse” for a European person…
The basic document regulating VAT taxation in the EU is Directive 2006/112 / EC of November 28, 2006 “On the general system of value added tax”. This Directive identifies 4 types of taxable transactions for VAT purposes:
1) supply of goods;…
When storing goods in a warehouse, you will inevitably face damage to your goods for various reasons: the packaging is damaged or the customer returns the opened goods, which crumbles in the hands of the carrier. Amazon will reject it….
Once every two weeks, in the Reports – Payments section, you will receive another Statement – a report about your state of affairs…
In fact, Amazon encourages competition and continuous improvement of the product quality and its properties. You can take any product and try to improve it. No one will stop it. However, there are four types of ownership rights that Amazon sellers should follow:…
Phosfluorescently expedite impactful supply chains via focused results. Holistically generate open-source applications through bleeding-edge sources. Compellingly supply just in time catalysts for change potentialities.
To register a European trademark, there is a fairly simple procedure for submitting an electronic application on the EUIPO website. You can register both the trademark and the design of your product through EUIPO system…
“So, as long as I don’t have a trademark, I won’t be able to start selling?”, you may ask.
Of course, you can. There are three options.
1. You have a product that is already being sold on Amazon…
By visiting the Amazon website, you can find absolutely any product. But how to determine whether it is in demand or not? What are your prospects? Do the competitors sell these goods by the hundreds, or just two or three units a month with difficulty?..
In the rating of the best products, you can find sales leaders in any product category – even household appliances, and clothing. But what is being sold now will not necessarily sell as well in a next month…
At the very beginning of the book, I mentioned magic consultants who achieved nirvana by selling goods for $10,000 a month, and now they are ready to share their experience with you for money? I will give an example so that you can make sure that selling goods for $10,000 and earning $10,000 is not the same thing…
To create a new product card, you need to go to the Amazon SellerCentral page, and select Add Product in the Catalog menu. The next page will ask you to enter the product name, its UPC, EAN, ISBN or ASIN code in the search bar (you will see the common name of these codes – the abbreviation GTIN)…
The algorithm of the Amazon search engine, like the algorithm of any other ones, will not index a page that does not have a product description. That is, a product without a description will not be able to get into the search engine output by keywords…
Approximately the same skills as in making a photo will be required when choosing the keywords for the card. It is always necessary to evaluate the result from a consumer point of view, and not from a “like it or not” point of view…
At the conditions of any contract, an abbreviation of three letters is used. That indicates the terms of shipment. If you have not yet encountered Incoterms, there is a reference guide below that will help you quickly navigate the expenses included in the cost of the contract…
When choosing a carrier and the conditions of shipment, you need to clearly understand whether they will be able to independently ensure customs clearance of the goods upon arrival in the United States…
From the moment the product appears in stock, your product card begins to compete with other products, and only with the help of advertising campaign you can promote it.
Any beginner has a lot of questions. What sales strategy should I choose?
To start an advertising campaign, let me answer a number of basic questions. Firstly: Why is it needed? How does it work? An advertising campaign provides sales of a new product…
Amazon uses its own, very sophisticated advertising algorithms when promoting your page on the principle of PPC (Pay per click). We are not able to know anything about their operation principle, but the only thing we need to do is win the click bid at a kind of auction…
Entering the game on someone else’s Amazon field, you should not hope that your product will be perfect. Everyone will like it at once, you will become a multi-millionaire and live in Miami in a year. I always want to hope for the best, but alas, not everyone will be happy when new competitors enter their market, which take away a piece of the pie from them…
It would seem that you have done everything that is necessary, and it is time to be on your laurels. It seems that you have made excellent photos, and you have set up the advertising correctly, but for some reason sales are not going well. You start to panic a little…
Just for God’s sake, do not think that Amazon itself conducts its activities absolutely openly, transparently, and you can always be sure of the honesty and decency of this resource. Not at all. Be prepared for the fact that the motto of the activity will be: “Everything that is not prohibited is allowed”…
If you are able to get a couple of emails from time to time when you are on the go, but you do not have much time to fulfill any new orders, this is probably your best choice. To set the vacation mode, go to the section…
I sincerely hope that you will never follow the instructions below. I know the Amazon world is not easy, but it is fascinating in its own way. Your account can be put to better use. In the end, just pause and go on vacation. Nevertheless, everything can happen in our lives, and therefore I leave these recommendations to you…
I sincerely hope that after reading my book, you have not given up the idea of working with Amazon yet. This path is very rich in adventures, but undoubtedly, it is thorny – the slightest mistake can lead to irreparable consequences. Likewise in any other business…
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