This is a great time to be in marketing. It is characterised by change on a huge scale.
The world is becoming more digital every day. First and foremost, the relationship between customers and businesses is being reshaped. Buyers have more information and leverage to regulate where, when and how they meet with salespeople. At the same time, their expectations are rising as cutting-edge companies like Amazon or Uber push the boundaries of what’s possible in terms of fulfilling customer wants and needs.

In some businesses, change doesn’t seem so far away or irrelevant yet. This process can be compared to a photographer who didn’t notice the arrival of digital cameras, continuing to shoot with his film Canon F-1. And then one day it turns out that the market demands image processing, as well as a higher resolution than the classic camera is capable of providing.

The bewildered photographer suddenly realises that he will have to learn digital photography to supplement his own knowledge. Here is exactly the same thing happening with modern sales. Every day there are more signs that digital dynamics are coming between companies and their customers, undermining sales and marketing efforts in a thousand ways. And a closer look reveals: the digital world is much closer than we think.

When launching a startup or analysing the current operations of a company, we have to take into account all the peculiarities of our customer’s business. We need to know how it used to be, compare it with the current state of affairs, and be able to foresee how it will be very soon. And that’s exactly what our BusinessAds team offers you.

Let’s discuss your opportunities and compare them to the current state of digital marketing.