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Marketing Strategy

If you need to develop and launch an advertising campaign, choose those who are familiar with the marketing kitchen not only through the monitor of their own laptops.

When everything is ready to launch a project, many questions arise – how to organise a proper advertising campaign? Is it necessary to hire a separate employee? What sources should be used so as not to waste money? And, finally, how to sort out the proposals of different agencies that are trying to outbid each other with their prices?

How to choose? Well… To be honest, I’m grabbing my head myself. In recent years, the market has shifted a lot from physical, online advertising, to digital. What used to be done by handing out leaflets on the streets is now centred on search engines and social networks. Many targeting specialists have entered the market, who on two-week courses have learnt how to set up an advertising cabinet to run online ads. But without knowledge of the real market can easily drain money and achieve nothing.

Here’s a quick example. In the era of coaches and “success success” experts, the market is overflowing with offers from various marketing agencies. Try asking them for a proposal. The vast majority of them will not offer to dive into learning about the client’s objectives first. They will immediately suggest setting up adverts on Google Ads, Facebook, Instagram – only what the client himself specifies. If the wrong path is chosen – well, it’s not us, it’s the customer’s fault. He is the one who made a mistake in the choice of strategy, and we did the job well.

The author of these lines hired the Polish agency “C***t” to set up advertising on Allegro. They didn’t actually do anything and didn’t even try to contact us at all… until the next month’s invoice. When we pointed out to them the poor quality of work and lack of results, they started referring to the fact that it’s not their fault, the product was not in demand. When we demanded a refund from them, they finally started threatening that they had “already punished such a client, who then cried in court”…. It was only by force of authority that we managed to quickly get the money back from them.

I still have correspondence with them on my computer.

The fundamental difference in our offer is that we will develop a complete turnkey advertising campaign for you. We will not limit ourselves to one channel chosen by the customer, as it may turn out to be wrong. We will start by getting to know your service or product in detail to understand how to execute it correctly and most effectively.

So enough about the sad stuff. The outcome of your project is largely determined by the experience of the people who take on the task of launching your project.

Therefore, when selecting personnel who will manage your money, choose those who have seen the marketing kitchen not only in the monitor of his laptop. It is those who are perfectly familiar with the different ways of promoting different types of business that will be able to solve your task most optimally.
We are old school marketing people who have seen a lot and have the most up-to-date knowledge of digital marketing.

Choose BusinessAds.

Sincerely yours, Sergiusz Woropaj

Reduction Of Realisation Time

A cohesive team that is familiar with your project from start to finish will do better than any individual performers

Specialists in Specific Areas

Don't try to be a specialist in everything. Otherwise, you will create mistakes at the very beginning and never get out of the operational cycle

Focused On Your Project

Due to the fact that we can't fulfil many orders at the same time, we will concentrate specifically on your project

Analysis Of Your Project

To make sure you don't make a mistake and don't start selling snow to Eskimos (figuratively speaking), we will analyse your project and give you recommendations

YOU'RE IN GOOD COMPANY

The Process Of Setting Up A Marketing Strategy

Target Audience Definition

We’ll define the target audience of your new product or service, based on a fictional avatar.

Audience Basic Characteristics

We’ll determine basic characteristics of our target audience, age, its needs, goals and solutions.

Hypotheses & JTBD

We’ll build hypotheses of what our service solves for the customer and define JTBD.

Analysis Of Competitors

We will analyse the activity of competitors operating in the same market niche.

SWOT Analysis

On the basis of the obtained information we will make a SWOT-analysis of your product or service

Promotion Strategy

We’ll develop a promotion strategy for your product or service

Promotion Channels

We’ll determine the channels of promotion of your service

Attractive Creatives

We will develop creatives for effective advertising

Analysis Of Appearance

We will analyse the website, social media pages, packaging and give recommendations

Advertising Campaign Start

We’ll determine the budget of the advertising campaign and run the process

Drawing Up A Media Plan

We will develop a media plan for all the channels used and the people involved

Final Reports

We will check effectiveness of the advertising and provide reports on the work done

CHECK OUT WHAT WE'RE GOOD AT

Our Business Cases

In many cases, you don't need to reinvent the wheel, just take advantage of well-performing startup models. Familiarise yourself with typical marketing cases for the most frequently requested areas of business creation.

We will take one of the tried-and-tested paths and adapt it to your objectives, adding your individuality and competitive advantage.

IF YOU WANT TO TRY AND DO IT YOURSELF

How To Organise A Strategy On Your Own

Do want to try it yourself? Here are some tips. In this case, you can ask us for advice to save you money.

A marketing strategy for launching a new business depends on many factors, including the type of business, target audience, budget, and competitive environment. Here are the key steps and components to consider when developing a marketing strategy:

Market and audience research:
Conduct market research to understand if there is a demand for your product or service.
Identify your target audience (potential customers) and study their needs, preferences and habits.

Unique Selling Proposition (USP):
Identify what makes your business unique and why customers should choose you over your competitors.

Goals and KPIs:
Articulate the specific goals you want to achieve (e.g., increase sales, expand your customer base, increase brand awareness).
Establish key performance indicators (KPIs) that will help measure the success of your strategy.

Brand positioning:
Create a vibrant brand and stand out from your competitors.
Determine what image and style you want to associate with your brand.

Marketing Mix (4Ps):
Product: Develop a product or service that meets the needs of your target audience.

Price: Determine a pricing strategy by considering costs, price competition and customer price sensitivity.

Distribution (Place): Decide how you will distribute your product or service (online, retail shops, agents, etc.).

Promotion: Develop a promotion plan that includes advertising, PR, social media and other marketing tools.

Marketing Budget:
Determine the budget you are willing to allocate to marketing activities.

Marketing plan and calendar:
Create a detailed marketing plan that identifies actions and timelines for completion.

Measurement and Analysis:
Evaluate the effectiveness of your marketing strategy using KPIs and analyse the results.
Make adjustments to your strategy based on the data you receive.

Creating an online presence:
If applicable, develop a website and use social media to promote your business. In order for your customer to contact you within 24 hours a day, you can use a chatbot.

Duration and sustainability:
Think about the long-term sustainability of your marketing strategy and how it will evolve in the future.

Don’t forget that a marketing strategy needs to be flexible and adapt to changing market conditions. It is important to listen to customer feedback and make adjustments to achieve successful business results.